How sustainable farms might be destroying their income. Regenerative Permaculture Farm and Garden podcast 26
What is the real value set that brings in income for any farm? The farmer can have value, the farm can have value, but these two values are secondary to the true value that gives you, your income and gross sales on your the farm. If you look around the sustainable regenerative permaculture landscape, you will notice that a lot of farms make little money. Their systems are spot on, but they struggle on the income side. There can be several reasons for this, but a common pattern that shows up is that this farms put their energy into concepts that ignore the value that is life blood of every successful farm.
In the Lean system, value only comes from the customer. Value is not the business or the product. Anything that is not customer value is waste.
This brings us to today’s podcast. What does your customer value? Have you ever really though about this. Is it being in nature, farms that support wildlife, no chemicals, great tasting products, education, and more. My question is for modern sustainable farms, does your sexual preference matter to a customer buying blackberries from you? Does you religion? How about what you eat, vegan or meat eater? Do you think a customer wants to be insulted by being sprayed with topics of white privilege, colonialism, politics, identity politics like…everything is racism or male toxicity or even Nazi insults of some other group flowing through social justice concepts or virtue signaling rants? Have you every thought if the customer does not value the consent social warrior speak and preaching, is this preaching this is waste? Worse than that, average people will smile as they look for away to get away from you. They came to your farm or farm stand for their reasons, not the farmers. Why would a farm or farm web site think this is what customers value or even want to get preached at about social justice ideologies.
Your job in a free market is to value the value from the customer, if you don’t they will go elsewhere. If customers keep going elsewhere, you go out of business. It is your farm or garden, just be aware of how you are viewed from the values of the customer not what you think is the most important.